Using Data to Improve Player Experience: Insights from Rovio’s Game Analytics

April 05, 2023

Everyone in a game team at Rovio is on a mission to develop the game that players will love and continue to return to for years to come. To this end, there are many ways to use data for improved player experience. First, one way Rovio’s game teams create the best experience for players is by simply testing different ideas and choosing the best one. Ideas for these features and experiences can be inspired by other games, but quite often the game team draws inspiration from its own previous research. To ensure that new features will have a long term impact, it is essential to have an estimation of player experience already when the game team works on a new game feature.

The source of this news is from Rovio