Using Beacon and UA Data to Tailor FTUE in Rovio Games

February 05, 2024

What can the ad players click on (and other data from UA) tell us about what kind of game they want to play? Previously, that has meant reacting to player behavior in the games themselves, but we are constantly searching for innovative ways to make better games. What if we could use this early information from UA channels to tailor the player’s game to be a perfect fit just for them? Ad networkThe ad network a user is coming from can tell us where the person saw the ad. The difficulty of the game can be optimized to onboard ROAS optimized players who are likely coming from playing similar games.

The source of this news is from Rovio