Unity and ironSource merge to simplify launching and growing great mobile games

January 05, 2023

Together with ironSource, we can transform the linear mobile game development process into a deeply connected and interactive one. “Is Unity now only focused on mobile game developers?”While mobile is, of course, a huge platform for games, with 70% of all top mobile games globally made with Unity, we also remain committed to developing features for PCs, consoles, and XR. The benefits from the merger with ironSource are, indeed, particularly strong for mobile game developers who choose advertising as their business model. Advertising and in-app-purchases are the ways most mobile game developers choose to monetize their games. This provides developers with the revenue to not only pay the bills, but also fund their growing teams - and build more beautiful games.