“When we say the world is a better place with more creators in it, we mean that literally,” shared CEO John Riccitiello. “Because creators bring people together. Because we know the joy of creating, and we want more people to experience this joy.”“Now, we know creation is hard,” he continued. “Game creation is especially hard because it involves so many disciplines – from programming to design, art to lighting, character creation to animation, and some serious mastery of technology. Watch the full keynote, or keep reading for a recap of highlights from key areas of focus as we continue to heavily invest in our game engine to help you build, scale, and grow incredible games.