Ubisoft's Immortals Fenyx Rising Extension: Creators See More Hours Watched and Engagement

January 05, 2023

Here are some other options:Ubisoft, the world-renowned video game company whose franchises include Rainbow 6, Assassin’s Creed, and Far Cry among others, released a new action-adventure franchise on December 3, 2020 – Immortals Fenyx Rising. Ubisoft’s game team developed a unique interactive experience using the Twitch Extensions product, ultimately releasing their Monster Hunt Twitch Extension alongside their new title, empowering engagement and interactivity for viewers on Twitch. Viewers capturing a certain number of monsters would receive in-game rewards such as armor, weapon skins, and potions – all directly usable the next time they played Immortals Fenyx Rising for themselves. To replicate these great results, Ubisoft reactivated the Extension for the launch of Immortals Fenyx Rising’s first expansion – Eastern Myths – in March 2021, with updated monsters to capture and in-game rewards. The Twitch community engagement was once again very positive with viewers consuming ~2.7 times more content on channels with the Extension active versus the control group.

The source of this news is from Twitch