This weekend, hundreds of fans hung out with soccer sensation Alex Zinchenko in the metaverse, during Improbable’s latest demo event. The event wrapped with a dance party. The format showed affinity for Alex across the varied communities present. And the event showed that even at scale, the metaverse does not compromise on intimacy. Instead, the metaverse marries the best of physical events – the crowd’s energy, shared moments, forging personal memories with those around you – and gives it scale.