It makes sense for us to contribute to the protection of our cultural heritage, which serves as the foundation of culture. Recognizing an opportunity to act as a bridge between cultural heritage and the younger generation, given our predominantly young player base, we believed we could establish a positive and accessible connection between Korea’s cultural heritage and Korean players." So the Cultural Heritage Protection Project (a.k.a 문화재 지킴이 project) was born in mid-2012. “As of 2022, an estimated 230,000 pieces of Korean cultural heritage were scattered across 27 countries,” said Yong Ki Jang, the Deputy Director of the Cultural Heritage Administration in Korea. Cultural heritage serves as a crucial historical and cultural testament, providing valuable insights into the philosophy, technology, entertainment, and lifestyle of the community that produced these cultural artifacts.”The Cultural Heritage Administration (CHA) is a part of the South Korean government functioning as an administrative body overseeing Korea’s natural heritage.