Niantic Launches In-Game Rewarded AR AD Format at Cannes Lions International Festival

June 19, 2023

Leading convenience retailer Circle K, successfully piloted Niantic’s Rewarded AR ads with the goal to increase brand awareness and product consideration for its new coffee offering. Players of Pokémon GO were presented with the Rewarded AR ad as a floating balloon in-game. After tapping on the ad and opening their mobile camera, players interacted with a 3D Circle K coffee cup they placed in the space in front of them. After interacting with the larger than life product visualization, players were prompted to get a physical cup of coffee at a nearby Circle K store. The Rewarded AR ad campaign resulted in an average engagement rate of 76% and an average completion rate of 95% for the experience.

The source of this news is from Niantic