Notably, 91% of bidders were new to the auction house, having previously bought their NFTs on the aforementioned digital art marketplaces. The sale set off a surge of interest in digital art. Having transformed the market and proved their value, NFTs are forcing traditional players to fully recognise digital art in its own right. Having once been reluctant to show digital art alongside traditional paintings, major museums also appear keen to continue embracing and investing in NFTs and digital art. Featuring generative and internet artists, this futuristic interactive exhibition happened alongside a series of talks featuring leading NFT artists from the community.