Meet the Product Strategy at Homa: From Insights to Actionable Strategies

The product strategy team at Homa is rapidly expanding and strengthening, particularly with the recent appointment of Rob Whitehead (ex-Scopely and Carry1st) as Product Strategy Director, and under the leadership of Henry Lowenfels, President and CBO at Homa. Data-Driven Approach to All Decision MakingThe Product Strategy team's mission is to turn market intelligence and player insights into actionable game development strategies. Through the comprehensive analysis of market trends and industry best practices, combined with the data and insights coming from Homa Lab, the product strategy team identifies challenges and opportunities for the games providing developers with ad-hoc guidance on every concept being made. The product strategy group’s involvement in crucial decision-making processes in the company extends beyond game development. The team plays a key role in defining the overall business strategy for the company, supporting corporate development, and managing the product portfolio effectively.