This is the first time the Angry Birds brand’s consumer products and location based entertainment licensing and publishing rights will be consolidated under one global agency. Ahead of Angry Birds’ 15th anniversary in 2024, the two companies are also working together to grow the brand’s global footprint through location-based experiences. Last year, Immersive Gamebox launched an immersive, life-size Angry Birds gaming experience in more than 20 locations across the US, UK, UAE and Germany, and SCG is opening an Angry Birds themed café in New York City this year. “We are excited to expand our partnership with IMG to include Angry Birds’ publishing rights,” said Hanna Valkeapää-Nokkala, Head of Brand Licensing at Rovio Entertainment. To set up meetings or for more information on licensing and publishing opportunities with Angry Birds, visit www.imglicensing.com/clients/angry-birds.