Celebrating Our Planet this Earth Day with Players & Niantics

In-game challenges: Players will be given the opportunity to take action inside various games to help promote and support sustainability concepts. Some examples include the in-game recycling campaign in Ingress and the Sustainability campaign in Pokémon GO. In-game education: Players will receive information on how they can reduce waste and support a healthier planet. AR activations: Focused on fostering learning, these activations tie virtual actions to real world impact. Whether it’s through participating in in-game events, joining local cleanups, or simply making more sustainable choices in your daily life, every action counts.