While media attention often focuses on its entertainment applications, AR is certainly impacting business and enterprise industry the most. Augmented reality is not virtual realityThe concept of virtual reality (VR) is perhaps more widely understood than AR, but they are certainly not the same thing. But with AR, users can simply look at the actual machine in front of them and have relevant performance or maintenance information appear in their field of view. You don’t need to look to the future to see the benefits of enterprise AR, though. Unlike the isolation inherent in VR, AR combines the best of both worlds with no travel costs but with the interaction and social aspects of an in-person meeting.