As hype and opportunism fade, a truly identifiable metaverse community on Twitter is born

February 24, 2023

But in the event, it was a mixed year, where meaningful metaverse achievements had to fight against noise and negativity. Yet on crunching the numbers for our latest report on Twitter conversations, it appears noise has been replaced by more coherence. While tweets mentioning the metaverse sharply dropped in volume across the year, we’ve seen the formation of an identifiable metaverse community that was not here a year ago. The first metaverse hype cycle is overDuring the first six months of 2022, tweets mentioning the metaverse dropped by an average of 1,000 per day. Our data shows people talking about the metaverse on Twitter were quick to mock a years-old Walmart ‘metaverse shopping’ video (533k engagements) and Meta financial losses (163k).

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