Angry Birds Takes to the Road with First In-Car Collaboration

April 26, 2023

The first-of-its-kind deal will allow passengers to play the classic Angry Birds slingshot game on the sprawling touchscreen that extends across the dashboard of the new luxury sedan. Rovio Entertainment’s popular mobile game Angry Birds will feature on entertainment systems of the recently unveiled new Mercedes-Benz E-Class. The new agreement, which was facilitated by Angry Birds’ global licensing agency IMG, marks Angry Birds’ first collaboration with a luxury automotive brand, further elevating the brand’s growing international suite of consumer products and experiences. Hanna Valkeapää-Nokkala, Head of Brand Licensing at Rovio, said, “Mercedes-Benz and Angry Birds are both known for driving innovation, shaping trends and creating incredible experiences in our respective fields. We have no doubt Angry Birds will prove to be the perfect travel companion!”For more information on licensing opportunities with Angry Birds, visit www.imglicensing.com/clients/angry-birds

The source of this news is from Rovio