User Researcher, Marketing

Rovio
April 07, 2024
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User Researcher, Marketing
  • Marketing
  • Stockholm
  • Permanent
  • 07.03.2024 Marketing Permanent Open position Apply here

    At Rovio you will get to work with multiple groundbreaking IPs including one of the most famous game IPs in the world: Angry Birds! We craft joy with player-focused gaming experiences that last for decades. In order to do that, we know that people need to bring their own joy to what we do. That's why we value work-life balance, say no to crunch culture, and welcome people from all walks of life to join the flock. Today, we are a proud team of 500+ caring and talented professionals representing over 50 different nations.

    We trust our teams to work autonomously by providing them the right tools and level of responsibility. We believe in our teams to remain creative and to keep learning – as well as ensuring everyone has opportunities for personal growth.

    We're looking for a User Researcher to join our UX research team, based in our Stockholm Sweden Studio.

    As a User Researcher for Marketing at Rovio you will leverage your passion for user research and player psychology to help stakeholders understand their audience and develop industry leading creatives and marketing material.

    In this role you will have the opportunity to work on Angry Birds 2, our flagship title. You will collaborate closely with many parts of the organization including; user acquisition, advertising creative, analytics, product marketing, and game teams.

    In this role, you will use a diverse toolbox of quantitative and qualitative methodologies to help guide strategy and innovation in our performance marketing and user acquisition initiatives. You will be providing insights to stakeholders through workshops, collaboration, presentations, and reports.

    In this critical role your job as a User Researcher is to drive a player's first mindset by championing the user and being the voice of the player. Ultimately your role will enable teams to understand the foundations of leading / highly-performing creative strategies, and will help inform decisions that enable us to effectively market world-class mobile games.

    You will have impact and fun at work by doing:
  • Work with projects to understand competitive trends and to help develop creative strategies that resonate with the target audience and help identify new opportunities in the competitive advertising landscape.
  • Work closely with UA creative teams to recommend and conduct various research and utilize findings to help inform creative direction.
  • Identify the psychological and cognitive levers that influence the effectiveness of mobile marketing campaigns.
  • Investigate, evaluate and recommend new research techniques, technologies, methodologies and process improvements.·
  • Actively influence, prioritize and make recommendations based on findings to creative teams, game teams and studio management.
  • Deliver clear, actionable and compelling insights to the product and marketing teams.
  • Advocate research findings to stakeholders through written reports and oral presentations, all the way up to executive leadership.
  • Experience and skills we are looking for:
  • Have 3+ years of experience working in a research role in a business environment.
  • Relevant Bachelor's degree, Masters degree, or equivalent in cognitive sciences, human computer interaction (HCI), psychology, advertising, or related field.
  • Passionate about user research and keeping up with current industry trends.
  • Have deep knowledge and passion in the areas of cognitive science, advertising and mobile gaming and understanding the people who play them.
  • Some experience at researching in an art/creative or advertising environment, preferably in a user-centric environment/using user-centric methods.
  • Extensive knowledge and a broad range of skills in research design and qualitative and quantitative methods applied in a business environment.
  • Proven ability to translate insights and findings into actionable improvements.
  • Demonstrated experience with helping organizations improve their research methods.
  • Excellent interpersonal communication, both written and verbal.
  • Experience in collaborating with cross-functional teams including partnering with business intelligence and data scientists.
  • Proactive, independent mindset and the ability to identify research opportunities and drive projects to completion with minimal oversight.
  • Strong influencer with an interest and drive to push forward key insights/topics to company stakeholders.
  • Interview process:
  • First meeting: A Talent Acquisition Partner will reach out for a quick chat to understand who you are and what your experience has been. This is also an opportunity for you to learn about Rovio and this role.
  • Second round: You will meet the hiring manager. The aim is for us to understand you as a researcher, what your experience has been and what motivates you. After this interview, you might do an exercise to complete in your own time.
  • Third round: Here you will be invited to present a piece of your own research and your Rovio task research plan to other team members. Our aim is to get a clear overview of your skills, how you would fit with our working culture.
  • Last round: You will meet members of the AB2 user acquisition team, as this is a team you would work very closely with.
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