Senior User Researcher, Marketing
Marketing
Stockholm
Permanent
07.03.2024 Marketing Permanent Open position Apply here
At Rovio you will get to work with multiple groundbreaking IPs including one
of the most famous game IPs in the world: Angry Birds! We craft joy with
player-focused gaming experiences that last for decades. In order to do that,
we know that people need to bring their own joy to what we do. That's why we
value work-life balance, say no to crunch culture, and welcome people from all
walks of life to join the flock. Today, we are a proud team of 500+ caring and
talented professionals representing over 50 different nations.
We trust our teams to work autonomously by providing them the right tools and
level of responsibility. We believe in our teams to remain creative and to
keep learning – as well as ensuring everyone has opportunities for personal
growth.
We're looking for a User Researcher to join our UX research team, based in our
Stockholm Sweden Studio.
As a User Researcher for Marketing at Rovio you will leverage your passion for
user research and player psychology to help stakeholders understand their
audience and develop industry leading creatives and marketing material.
In this role you will have the opportunity to work on Angry Birds 2, our
flagship title. You will collaborate closely with many parts of the
organization including; user acquisition, advertising creative, analytics,
product marketing, and game teams.
In this role, you will use a diverse toolbox of quantitative and qualitative
methodologies to help guide strategy and innovation in our performance
marketing and user acquisition initiatives. You will be providing insights to
stakeholders through workshops, collaboration, presentations, and reports.
In this critical role your job as a User Researcher is to drive a player's
first mindset by championing the user and being the voice of the player.
Ultimately your role will enable teams to understand the foundations of
leading / highly-performing creative strategies, and will help inform
decisions that enable us to effectively market world-class mobile games.
You will have impact and fun at work by doing:
Work with projects to understand competitive trends and to help develop
creative strategies that resonate with the target audience and help
identify new opportunities in the competitive advertising landscape.
Work closely with UA creative teams to recommend and conduct various
research and utilize findings to help inform creative direction.
Identify the psychological and cognitive levers that influence the
effectiveness of mobile marketing campaigns.
Investigate, evaluate and recommend new research techniques, technologies,
methodologies and process improvements.·
Actively influence, prioritize and make recommendations based on findings
to creative teams, game teams and studio management.
Deliver clear, actionable and compelling insights to the product and
marketing teams.
Advocate research findings to stakeholders through written reports and
oral presentations, all the way up to executive leadership.
Experience and skills we are looking for:
Have 5+ years of experience working in a research role in a business
environment.
Relevant Bachelor's degree, Masters degree, or equivalent in cognitive
sciences, human computer interaction (HCI), psychology, advertising, or
related field.
Passionate about user research and keeping up with current industry
trends.
Have deep knowledge and passion in the areas of cognitive science,
advertising and mobile gaming and understanding the people who play them.
Some experience at researching in an art/creative or advertising
environment, preferably in a user-centric environment/using user-centric
methods.
Extensive knowledge and a broad range of skills in research design and
qualitative and quantitative methods applied in a business environment.
Proven ability to translate insights and findings into actionable
improvements.
Demonstrated experience with helping organizations improve their research
methods.
Excellent interpersonal communication, both written and verbal.
Experience in collaborating with cross-functional teams including
partnering with business intelligence and data scientists.
Proactive, independent mindset and the ability to identify research
opportunities and drive projects to completion with minimal oversight.
Strong influencer with an interest and drive to push forward key
insights/topics to company stakeholders.
Interview process:
First meeting: A Talent Acquisition Partner will reach out for a quick
chat to understand who you are and what your experience has been. This is
also an opportunity for you to learn about Rovio and this role.
Second round: You will meet the hiring manager. The aim is for us to
understand you as a researcher, what your experience has been and what
motivates you. After this interview, you might do an exercise to complete
in your own time.
Third round: Here you will be invited to present a piece of your own
research and your Rovio task research plan to other team members. Our aim
is to get a clear overview of your skills, how you would fit with our
working culture.
Last round: You will meet members of the AB2 user acquisition team, as
this is a team you would work very closely with.