Senior Director, User Acquisition

Jam City
April 04, 2024
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Offerd Salary:Negotiation
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Contract Type:Other
Working Time:Negotigation
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As a leading mobile games developer, Jam City is looking to “level up” our talent. We're searching for innovators who consider themselves dynamic, collaborative, and thrive in a fast-paced environment.

PERKS & BENEFITS

Unlimited Vacation, Paid Sick Days & Holidays

100% Employee Covered Medical, Dental, Vision Plan Base Plan

Life Insurance, 401k, Flexible Spending Accounts, Commuter Benefits & More

Catered Lunches & Well-stocked Kitchens

Yoga & Wellness Activities

Happy Hours

Company Events

Dog Friendly

Duties:

⎯ Oversee planning and execution of global user acquisition marketing programs for game workflows.

⎯ Analyze various sources of engineering and business data to assist the company in making data-driven decisions to increase revenues and maximizing profits.

⎯ Measure and analyze impact of marketing programs on user behavior, applying insights to modify and refine strategies

⎯ Analyze and study user requirements and data processing problems.

⎯ Use a metrics-driven approach to improve systems which will assist the company's decision-making and result in increased revenues and maximizing profits.

⎯ Analyze and present key performance metrics including return on advertising spending (ROAS) and internal key performance indicator (KPI) targets on acquisition marketing to senior leadership

⎯ Analyze business procedures and problems to define data, data structures, and algorithms for data saved to and extracted from the systems database.

⎯ Regularly review and analyze user requirements and procedures, identify problems, and make recommendations to enhance and improve existing systems on an ongoing basis.

⎯ Build internal automation and campaign management tools, in partnership with data science teams, to support revenue forecasting

⎯ Create and implement test and learn marketing strategies, apply findings to execute ongoing improvements, and direct investments in areas that drive scalable results

⎯ Manage and optimize a large multi-million dollar acquisition marketing budget.

⎯ Train, manage, and supervise a team of performance marketers focused on paid channels.

Requirements :

Bachelor's degree, or its equivalent, in in Business, Marketing, Business Analytics, Statistics, Economics, or related field, plus two (2) years of analytics or related experience in: game analytics; user acquisition and retention; collecting and analyzing large user data sets; data tools and techniques to address issues (AB/multivariate testing); system performance monitoring and reporting to improve existing systems; using analytics and data driven methods for economic forecasting to increase and maximize profits; building analytics systems to gather and compile user data/behavior; and using mathematical/data modeling and analytic tools such Excel, Tableau, etc.

Send resume and reference to job/position title, via U.S. postal mail to: Attn: Recruiting, Jam City, Inc., 3562 Eastham Dr., Culver City, CA 90232 or via email [email protected].

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