Brand Management at Riot is focused on our players and fans. Our philosophy is
to make it better to be a player: Brand at Riot exists to ensure player trust,
inspire fandom and provide meaningful experiences for everything we do in our
portfolio.
As a Senior Brand Manager for the CN Valorant publishing team, you will report
to the CN Valorant publishing lead and also work closely with the global
Valorant & Valorant Esports publishing team to represent the Valorant brand as
a whole in CN.
Valorant is a global brand. You will partner with global and local across
product, creative, production, communication, channel, operation, artists,
producers, designers, agency to create, deploy, and lead industry-leading
campaigns for Valorant in CN, while also making a global appearance.
Responsibilities:
Determine insights driven goals, develop research programs, and
measurement plans in partnership with the insights/strategy team to
achieve measurable outcomes that contribute to the meaningful growth of
the game via publishing efforts.
Work closely with Global Publishing and Tencent to define publishing
vision/objectives, craft best-in-class local publishing strategies,
initiate campaign briefs, and ultimately in driving a holistic cross-
pillar player journey that encompass both global vision with local-
resonated experiences
Foster strong relationships and trusts with global stakeholder and local
partners. Lead continuous evolvement of cross-team operation model to
improve efficiency
Create strong partnership with key channels/community to reach, attract
and convert target players to Valorant
Required Qualifications:
8+ years experience in games brand management and marketing
Experience in brand management and strategy for a gaming, esports,
lifestyle, or notable consumer brand.
Expertise in planning, developing, and executing successful strategy
briefs that inspire creative activations and consumer-led campaigns across
a wide array of channels and budgets.
Experience partnering with international teams to build brands
Experience and strong connection with multi-channel medias
Strong connection and experience leading agency partners in delivering
successful results for your brand
Fluent in Chinese and English, and can drive collaboration across language
and culture
Desired Qualifications:
Passion for PC games and STG/FPS genre
Great understanding of PC games players behavior and insight globally
Experience with global PC games marketing and publishing
Deep knowledge of creative production process
Understanding of global gaming, mobile gaming and lifestyle marketing
trends
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