Join The Game!
Leader in the development and publishing of games, Gameloft® has established
itself as a pioneer in the industry, creating innovative gaming experiences
for over 20 years. Gameloft creates games for all digital platforms, from
mobile to cross-platform titles for PC and consoles. Gameloft operates its own
established franchises such as Asphalt®, Dragon Mania Legends, Modern Combat
and Dungeon Hunter and also partners with major rights holders including
LEGO®, Universal, Illumination Entertainment, Hasbro®, Fox Digital
Entertainment, Mattel®, Lamborghini®, and Ferrari®. Gameloft distributes its
games in over 100 countries and employs 3,400 people worldwide. Every month,
55 million unique users can be reached by advertisers in Gameloft games with
Gameloft for brands, a leading B2B offering dedicated to brands and agencies.
Gameloft is a Vivendi company.
As part of the Marketing department and working in close collaboration with
the production, live-ops, ASO and user acquisition teams, the Product
Marketing Manager creates app brands, promotes and sustains his/her portfolio
of app/games throughout their entire lifespan (from strategy to execution)
under Marketing Director supervision.
This position is located in SAI studio, but you will also work and coordinate
with our international teams, including but not limited to local marketing &
PR managers, ASO experts, video production studios, artists, community
managers and partners.
Collaborate with the game development team & consumer insights team to
identify and advocate the marketing vision, product positioning, values
and share relevant market insights;
Participate in game development by making recommendations to improve user
experience, engagement, retention and to better integrate in-game
promotional events and marketing mechanisms;
Coordinate game's assets approval with stakeholders and copyrights owners;
PLANNING GLOBAL LAUNCHES
Be responsible for the product marketing strategy with a multi-channel
timeline and marketing content plan in collaboration with internal &
Conduct market research, benchmarking and consumer studies;
Defining the marketing strategy to create brand awareness and generate
traffic and installations;
Identify key messages, value proposition and write creative briefs for
internal teams to create strong game brand identity (title, packaging,
tone of voice, marketing storytelling…);
Manage top-quality promotional assets creation and ASO for your game
(trailers, web assets, screenshots, store descriptions…);
Manage game & promotional assets approval with copyright owners if
Create documentation and pitch for mobile games;
Build launch & yearly marketing plans relying on solid user insights and
strategically aligned with product roadmap, with the objective of
generating brand awareness and ultimately growing the player base;
Collaborate with the user acquisition team to optimize the advertising
campaigns targeting and assets;
Oversee the Social Media & Community strategy, including through the
direct management of the Game Community Manager;
MONITORING GAME EVOLUTION
Optimize the game visibility and performances on the app stores, working
hand in hand with the ASO Expert;
Supervise market tests;
Analyze the performances of your stores and marketing campaigns and report
to Marketing Director, production team & partners.
3+ years in Product marketing for mobile games and applications;
Knowledge and passion for video games from hardcore gamers titles to
casual social games, and entertainment as a whole;
Strong knowledge of entertainment industry;
Strong analytical skills with a meticulous mind;
Creative skills (ads, videos) to brief Marketing assets and collaborate
Good experience in ads ecosystem and UA ideally in entertainment industry;
Creative spirit capable of creating innovative marketing programs that are
Good leadership skills to represent Marketing mindset in the studio;
Ability to work with a wide range of profiles (business, game design,
Advanced English level is a must;
Great presentation & reporting skills;
Good communication skills;
Strong knowledge of Microsoft Office applications (Word, Excel,
(1) 30-minute Call. Only qualified candidates will be contacted by our
(2) Test (duration is TBD, depending on your profile),
(3) 1-hour Interview,
Work Location and Hour:
Work location: 26 Ung Van Khiem, Binh Thanh, HCMC, or Work From Home
Work hour: 08:30 A.M. - 06:00 P.M, Monday to Friday.
What We Offer:
An attractive salary, with Tet Holiday bonus ("13th-month salary"), and
other performance bonuses paid every 2 quarters, or on the spot.
Full coverage of SI, HI, UI, and extra insurance (PTI).
A hybrid working model.
A range of policies to support employees physically, mentally and
emotionally while working from home.
A dynamic workplace environment, with over 18 nationalities, where
hundreds of world-renowned game titles (Asphalt, Minion Rush, Modern
Combat, Dungeon Hunter etc.) were born.
An open-space office, a cafeteria, a terrace and a Gaming Area.
Other benefits from "One of the best companies to work for in Asia
How To Apply:
Kindly send your English CV and cover letter (optional) to: sai-
[email protected], titled: PMMYour Full Name or apply here
Due to the high number of applicants, we regret to inform you that only
shortlisted candidates will be notified. Thank you for your understanding.
Want to know more? Visit our websites:
Saigon Studio website