Product Marketing Manager

September 21, 2023
Offerd Salary:Negotiation
Working address:N/A
Contract Type:Other
Working Time:Negotigation
Working type:N/A
Ref info:N/A
Company Description

Join The Game!

Leader in the development and publishing of games, Gameloft® has established itself as a pioneer in the industry, creating innovative gaming experiences for over 20 years. Gameloft creates games for all digital platforms, from mobile to cross-platform titles for PC and consoles. Gameloft operates its own established franchises such as Asphalt®, Dragon Mania Legends, Modern Combat and Dungeon Hunter and also partners with major rights holders including LEGO®, Universal, Illumination Entertainment, Hasbro®, Fox Digital Entertainment, Mattel®, Lamborghini®, and Ferrari®. Gameloft distributes its games in over 100 countries and employs 3,400 people worldwide. Every month, 55 million unique users can be reached by advertisers in Gameloft games with Gameloft for brands, a leading B2B offering dedicated to brands and agencies. Gameloft is a Vivendi company.

Job Description

Job Purpose

As part of the Marketing department and working in close collaboration with the production, live-ops, ASO and user acquisition teams, the Product Marketing Manager creates app brands, promotes and sustains his/her portfolio of app/games throughout their entire lifespan (from strategy to execution) under Marketing Director supervision.

This position is located in SAI studio, but you will also work and coordinate with our international teams, including but not limited to local marketing & PR managers, ASO experts, video production studios, artists, community managers and partners.

Principal Accountabilities


  • Collaborate with the game development team & consumer insights team to identify and advocate the marketing vision, product positioning, values and share relevant market insights;

  • Participate in game development by making recommendations to improve user experience, engagement, retention and to better integrate in-game promotional events and marketing mechanisms;

  • Coordinate game's assets approval with stakeholders and copyrights owners;


  • Be responsible for the product marketing strategy with a multi-channel timeline and marketing content plan in collaboration with internal & external teams;
  • Conduct market research, benchmarking and consumer studies;
  • Defining the marketing strategy to create brand awareness and generate traffic and installations;
  • Identify key messages, value proposition and write creative briefs for internal teams to create strong game brand identity (title, packaging, tone of voice, marketing storytelling…);
  • Manage top-quality promotional assets creation and ASO for your game (trailers, web assets, screenshots, store descriptions…);
  • Manage game & promotional assets approval with copyright owners if applicable;
  • Create documentation and pitch for mobile games;
  • Build launch & yearly marketing plans relying on solid user insights and strategically aligned with product roadmap, with the objective of generating brand awareness and ultimately growing the player base;
  • Collaborate with the user acquisition team to optimize the advertising campaigns targeting and assets;
  • Oversee the Social Media & Community strategy, including through the direct management of the Game Community Manager;

  • Optimize the game visibility and performances on the app stores, working hand in hand with the ASO Expert;
  • Supervise market tests;
  • Analyze the performances of your stores and marketing campaigns and report to Marketing Director, production team & partners.
  • Qualifications
  • 3+ years in Product marketing for mobile games and applications;
  • Knowledge and passion for video games from hardcore gamers titles to casual social games, and entertainment as a whole;
  • Strong knowledge of entertainment industry;
  • Strong analytical skills with a meticulous mind;
  • Creative skills (ads, videos) to brief Marketing assets and collaborate with artists;
  • Good experience in ads ecosystem and UA ideally in entertainment industry;
  • Creative spirit capable of creating innovative marketing programs that are result oriented;
  • Good leadership skills to represent Marketing mindset in the studio;
  • Ability to work with a wide range of profiles (business, game design, analysts, etc.);
  • Advanced English level is a must;
  • Great presentation & reporting skills;
  • Good communication skills;
  • Strong knowledge of Microsoft Office applications (Word, Excel, PowerPoint).
  • Additional Information

    Recruitment Process:

  • (1) 30-minute Call. Only qualified candidates will be contacted by our recruiters,
  • (2) Test (duration is TBD, depending on your profile),
  • (3) 1-hour Interview,
  • (4) Offer.
  • Work Location and Hour:

  • Work location: 26 Ung Van Khiem, Binh Thanh, HCMC, or Work From Home (WFH).
  • Work hour: 08:30 A.M. - 06:00 P.M, Monday to Friday.
  • What We Offer:

  • An attractive salary, with Tet Holiday bonus ("13th-month salary"), and other performance bonuses paid every 2 quarters, or on the spot.
  • Full coverage of SI, HI, UI, and extra insurance (PTI).
  • A hybrid working model.
  • A range of policies to support employees physically, mentally and emotionally while working from home.
  • A dynamic workplace environment, with over 18 nationalities, where hundreds of world-renowned game titles (Asphalt, Minion Rush, Modern Combat, Dungeon Hunter etc.) were born.
  • An open-space office, a cafeteria, a terrace and a Gaming Area.
  • Other benefits from "One of the best companies to work for in Asia 2021" (#HRAA2021).
  • How To Apply:

  • Kindly send your English CV and cover letter (optional) to: sai- [email protected], titled: PMMYour Full Name or apply here via SmartRecruiters.
  • Due to the high number of applicants, we regret to inform you that only shortlisted candidates will be notified. Thank you for your understanding.
  • Want to know more? Visit our websites:
  • Saigon Studio website
  • LinkedIn page
  • Facebook page
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