Product Marketing Manager (Gameloft licensed...

Company Description

About Gameloft

Leader in the development and publishing of mobile games, Gameloft® has established itself as one of the top innovators in its field since 2000. Gameloft creates games for all digital platforms, two of which are featured in the “Top 10 Games by All-Time Worldwide Downloads” from App Annie. Gameloft operates its own established franchises such as Asphalt®, Order & Chaos, Modern Combat and Dungeon Hunter and also partners with major rights holders including Universal, Illumination Entertainment, Disney®, Marvel®, Hasbro®, Fox Digital Entertainment, Mattel® and Ferrari®. Gameloft distributes its games in over 100 countries and employs 4,600 people worldwide. Every month, 114 million unique users can be reached by advertisers in Gameloft games with Gameloft Advertising Solutions, a leading B2B offering dedicated to brands and agencies. Gameloft is a Vivendi company.

All trademarks referenced above are owned by their respective trademark owners.

Job Description

As part of the Game team, reporting to the Marketing Lead, and working in close collaboration with the global Product Marketing team and an extended network of experts (ASO, UA, Consumer & Market Insights, Social Media, Press Relations, Influence,etc.), you will develop and execute marketing campaigns for a multi-platform game. This role is located in our production studio in Barcelona, but you will also work and coordinate with team members located in various territories worldwide. As a Product Marketing Manager you will:

Conduct market research, benchmarking and consumer studies to iterate with the game's target audience, positioning, marketing pillars and USP

Consolidate and amplify the game brand identity

Create marketing plans relying on solid user insights,and strategically aligned with the product roadmap, with the objective of generating brand awareness and ultimately growing the player base

Develop marketing programs focusing on innovative activations, viral content, and meaningful partnerships, and orchestrate their implementation by coordinating with relevant stakeholders (Production, Live Ops, UA, Social Media & Community, Digital, Influence, PR…)

Optimize the game visibility and in-store performances, working hand in hand with the ASO Expert

Manage promotional assets creation with the Creative Assets Team and/or external agencies (trailers, web assets, screenshots, store descriptions…)

Collaborate with the User Acquisition team to optimize the advertising campaigns targeting and assets

Manage game & promotional assets approval with license holders (e.g. Universal, Disney, LEGO, etc.) – if applicable

Analyze the marketing campaign performance, and report to internal stakeholders, and the license holder (if applicable)

Participate in the development of the game by making recommendations to improve user experience, engagement, retention, shareability, and to better integrate in-game promotional events and marketing mechanisms

Qualifications

3+ years in consumer marketing, ideally in online entertainment or social products

Knowledge and passion for video games from hardcore gamer titles to casual social games and entertainment as a whole

Strong analytical skills with a meticulous mind

Creative spirit capable of creating innovative marketing programs that are result oriented

Strong leadership skills

Ability to work with a wide range of profiles (business, game design, analysts, etc.)

Advanced English level is a must

Additional Information

Why Join the World of Gameloft?

Because you want to be part of an exceptional experience within a company that is constantly growing!

Because you want to work with talented people who are industry pioneers!

Because you want to be part of an international environment with daily contact with other countries & cultures!

Because you want to work in an inclusive equal opportunity workplace!

Or, just because you're looking for a great place to work!

Benefits:

Permanent contract, full-time job with excellent Social Benefits.

25 vacation days per year

Private medical health insurance

Flexible compensation with Ticket Restaurant Card

Free language courses

Birthday day off + option to work a shortened schedule on three days.

Flexible work-from-home hybrid model + 2 months of full remote to work from anywhere you want!

Merit based salary progression system and a competitive initial salary package.

Career-development opportunities.

Excellent local working conditions (quality of offices, geographical location of office in the centre of Barcelona).

... and Thursday afterwork beers!

We can't wait to find our next great talent!

We're looking for gamers from all walks of life to join our team! We are an equal opportunity employer committed to creating a culture of inclusivity where everyone feels welcome, respected, valued, and empowered to do their best work. To do so, we joined hands with organizations such as FemDevs and COGAM, who are helping us to create a safe workplace where gamers can come together (no matter what their background culture or identity is) and create amazing experiences for our players.

Whether you're a casual gamer or a hardcore e-sports competitor, and regardless of the platform you prefer (we're a cross-platform dev Studio now!) we want you to feel like you belong to our team.

Please note that only selected candidates will be contacted and your CV will be saved in our files for a period of 6 months.

Want to know more? Please visit our Website: www. gameloft.com

If the offer interests you, Join the Game!