We're a world leader in gaming entertainment operating in 90 countries across the world, with a diverse range of products and services, including electronic gaming machines, social gaming and casino management systems. Our mission is simple, we create the world's greatest gaming experience, every day!What You'll Do
As the Marketing Director, you will lead the development and implementation of marketing initiatives in the Asia region, with a focus on key markets such as Singapore, Macau, and the Philippines.
Your primary objectives include driving value and expansion for Aristocrat Gaming in this strategic region. The role involves two main aspects: executing thoughtful B2B marketing strategies and tactics and overseeing the implementation and strategy of player marketing. Collaboration with the larger regional team, including the managing director, commercial strategy/product, and sales, is crucial for success in this role.
Some key responsibilities include:
Developing annual regional marketing and content strategy, overseeing execution, and allocating budgets
Managing end-to-end execution of key campaigns and product launches across the region
Setting strategic priorities for initiatives, planning/managing budgets, and investments
Planning and executing customer events and tradeshows in the region (G2E Asia, MGS, etc.)
Managing the local marketing team
Collaborating with commercial team leaders to support product vision, roadmap, and key launches
Supporting key customer relationships and extending marketing support to them
Collaborating with external agencies, overseeing scoped work, and managing agency execution
Identifying opportunities and growth within the market for future executions
Utilizing contextual data/insights to fuel marketing efforts
Implementing Responsible Gaming, Legal, and Compliance in all initiatives.
Extensive experience in professional marketing. Gaming experience, international marketing and strong market knowledge is preferred
A proven track record of supporting the execution of innovative marketing strategies, from conception to production
Experience in implementing marketing technology, utilizing business analytics, key performance indicators, and dashboards
Demonstrated effectiveness in working collaboratively in cross-functional teams, building relationships with team members and senior leadership
A strong blend of strategic thinking and practical marketing skills, with significant experience in integrated, multichannel campaigns.
Competency in identifying business opportunities, markets, and innovation needs, showcasing your ability to drive positive outcomes.
Highly preferable to be proficient in both Cantonese and English
Aristocrat is a world leader in gaming content and technology, and a top-tier publisher of free-to-play mobile games. We deliver great performance for our B2B customers and bring joy to the lives of the millions of people who love to play our casino and mobile games. And while we focus on fun, we never forget our responsibilities. We strive to lead the way in responsible gameplay, and to lift the bar in company governance, employee wellbeing and sustainability. We're a diverse business united by shared values and an inspiring mission to bring joy to life through the power of play.
We aim to create an environment where individual differences are valued, and all employees have the opportunity to realize their potential. We welcome and encourage applications from all people regardless of age, gender, race, ethnicity, cultural background, disability status or LGBTQ+ identity. We offer a range of flexible working options through all.flex, our flexible hybrid work model and invite you to have a conversation with us about flexible working. EEO M/F/D/V
World Leader in Gaming Entertainment
Robust benefits package
Global career opportunities
All about the Player
Good Business Good Citizen
The US based roles may require registration with the Nevada Gaming Control Board (NGCB) and/or other gaming jurisdictions in which we operate.Travel Expectations