Marketing Creative Manager - Maternity Leave Replacement

Playtika
June 04, 2023
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MARKETING CREATIVE MANAGER - MATERNITY LEAVE REPLACEMENT Herzliya,IL

Playtika Holding Corp. is a leader in interactive entertainment delivering personalized immersive experiences to millions of loyal players across a diverse portfolio of games. Founded in 2010, Playtika was among the first to offer free-to-play social games on social networks and, shortly after, on mobile platforms. Headquartered in Herzliya, Israel, and guided by a mission to entertain the world through infinite ways to play, Playtika has more than 3,500 employees in offices worldwide including Ramat-Gan, Berlin, Vienna, Helsinki, Chicago, Las Vegas, Newport Beach, Sydney, Kyiv, Bucharest, Minsk, Dnepr, and Vinnytsia.

The mobile gaming industry is competitive and certain roles require a great deal of technical expertise. Playtika is recruiting for a limited number of roles requiring unique skills and experience.

Playtika is looking for a Marketing Creative Manager (Maternity Leave Replacement) to join a leading team of Creative minds and help build together mind-blowing campaigns!

As a Creative Manager, you'll create and manage marketing creative campaigns on a global scale for our brands/games across multiple channels and platforms based on marketing needs/KPI.

Responsibilities:
  • Innovate continually marketing creative ideas that drive the key business goals of our brand/game on a daily basis.
  • Create conceptual and holistic 360 campaigns to expose our brand awareness on a large scale. Elaborate ideas based on user behavior, motivation and state of mind, adapt creative and messaging to our digital strategies, produce creative assets for funnel and platforms differentiations.
  • Partner with brand/game team frequently, be a thought leader on consumer behavior, marketing techniques and take a part of marketing strategy discussions.
  • Collaborate with a highly cross-functional team of marketers, data analysts and media specialists, review work in an objective manner and apply learnings to future work.
  • Lead creative sessions to translate data into insights, concepts and creative opportunities.
  • Be a “mountain mover” to lead projects end-to-end — from insights, strategy and concept, trough executions and presentation. until – production and design. Yet, have the ability to take feedback or inputs, switch gears, and come up fast with solutions that keeps the idea.
  • Requirements:
  • 5+ years of experience as an Art Director/Creative within marketing in gaming company, performance industry or advertising agency.
  • Proven track record in solving business problems with creative solutions. Proven experience owning ideas from inception to launch.
  • Strong creative conceptual and brand strategy background, high level of Art direction and visual storytelling.
  • Solid experience creating multi-channel campaigns from top of funnel through direct response creative.
  • Digital mind-set, driven by data, deep understanding of performance marketing, craft for mobile and Integrated campaign experience.
  • Able to handle multiple, cross-department creative requests simultaneously to prioritize and meet deadlines.
  • Excellent organizational and social skills. experience in presenting ideas and getting buy-in from senior level.
  • High level of written and spoken English
  • Academic background in Art direction, Graphic design, Copyright, or related field.
  • Portfolio should feature web-based marketing campaigns and designs for well-known brands
  • Soft Skills

  • Positive vibe, easy to partner with.
  • Great personality and social skills
  • Problem solver.
  • Sharp eye for detail.
  • Out of the box Thinker
  • Desire to learn
  • Personal motivation
  • Independence – proactive
  • Team player
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