We are looking for an experienced and enthusiastic candidate to fill the role
of Marketing Campaigns Manager within the Keywords Studios Global Marketing
Team. The Team is a key driver for business growth and transformation and we
strive to deliver world-class marketing at all times.
Reporting to the Global Marketing Director, the role of the Marketing
Campaigns Manager is to actively collaborate to define, execute and manage all
Global Marketing Campaign activity at Keywords. Key stakeholders and campaign
contributors range from the wider Marketing Team, Services and Studio Teams
through to the Sales Teams, Internal Communications, Responsible Business and
beyond. A primary objective is to drive awareness of the benefits we deliver
for clients around the full game development cycle through our broad portfolio
of leading services, talented teams and integrated network of studios.
Key areas of focus will include:
Active contribution to the overall marketing campaigns strategy
Research and understand in detail Keywords' platform capabilities, service
offerings, technologies, studio network and related activity to contribute
to the progression of the overarching marketing campaigns strategy in
collaboration with the Global Marketing Director.
Understand the wider Marketing strategy and supporting programme in
progress across the team from brand through to services, social media,
events and PR. Liaise to ensure all related activity fully supports the
campaigns strategy and continue to build on this with the team to help
optimise success.
Liaise cross functionally to deliver marketing campaigns that support
prioritised activities for the business including Responsible Business,
Innovation, talent attraction and retention and beyond.
Definition and Management of the Global Marketing Campaigns Calendar
Work cross functionally with the Services Teams, Studio Teams, Sales
Operations, Responsible Business, agency partners and wider marketing team
to optimise and manage the Global Marketing Campaigns Calendar for
Keywords.
Identify key thought leadership campaigns for development, to position
Keywords as a true leader in the gaming and entertainment space.
Ensure all campaign and related activity is measurable, with defined and
agreed KPIs and actionable insights to drive continuous improvement.
Management of individual campaigns
Create detailed campaign briefs, identifying and liaising with the
campaign team to define objectives, scope, related communications etc.
Manage day-to-day campaign activities including working with cross-
functional and virtual teams to drive execution against objectives and
timelines.
Participate in the development of campaign content creation, ensuring
delivery against agreed objectives and timeframes.
Hubspot Management
Manage all Hubspot related activity to execute related campaign activities
including management of all direct email communications and performance
measurement.
Fully leverage Hubspot capabilities to help optimise success across all
related Marketing activity. a programme of continuous improvement to
benefit from learnings from all campaign related activity and results.
KPIs, Performance measurement & Continuous Improvement
Analyse, track, and report on campaign related activity, effectiveness
across touchpoints and impact on business goals.
Drive a programme of continuous improvement to benefit from learnings from
all campaign related activity and results.
Requirements
At least 4-5 years' experience in a B2B Marketing role supporting
marketing campaign activity across multiple countries.
Proven ability to collaborate cross-functionally and drive services or
product marketing campaign activity.
In-depth knowledge of developing effective product or services campaigns
and related content with an understanding of the digital platforms
utilised for optimising a successful rollout.
Proficient in Hubspot with experience in developing client communications
to support a range of campaign activities.
Ability to effectively present at senior management and executive level.
Experience with performance measurement and related marketing tools.
Proven ability to manage product or services marketing initiatives.
Experience collaborating with multiple and remote teams.
Excellent organisational skills and proven ability to work within team
deadlines.
Strong communication and team skills.
Fluency in English.
Open to some international business travel.
Ability to multitask and manage own workload in a fast-paced environment.
Demonstrates a solid interest in learning about our service offerings and
the value delivered across the game development cycle.
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