Digital Marketing Specialist

Paradox Interactive
December 13, 2023
Offerd Salary:Negotiation
Working address:N/A
Contract Type:Other
Working Time:Full time
Working type:N/A
Ref info:N/A

Would you like to drive growth and user acquisition in a fast-paced and dynamic games publishing team? Do you want to bridge the gap between paid advertising and growth on Steam? Apply today and play a pivotal role in bringing in more passionate players to the Paradox Arc games portfolio.

Your Mission

As a Digital Marketing Specialist you will be part of the Paradox Arc publishing team and work with building awareness, generate wishlists & drive engagement for our games through paid media. You will do this while contributing with a creative mindset and expertise in advertising and marketing strategy. This is a great opportunity to be part of a dynamic publishing team with experienced colleagues!

You are responsible for the overall paid media strategy and execution for the entire Arc portfolio. This includes:

  • Generating break-out Steam Wishlist numbers for unreleased games.

  • Creating and implementing online advertising campaigns for Paradox Arc's games on multiple ad platforms.

  • Analyzing and optimizing campaigns in order to maximize commercial performance.

  • Working with the rest of the Arc publishing team and/or agencies to create engaging and compelling advertising creatives.

  • Providing valuable input on marketing strategies together with the publishing team.

  • The Paradox Arc publishing team is part of the New Games Team department, and you will work closely with Executive Producers and Community to bring an ever- growing portfolio of deep strategy- and management games to market.

    The skills we're searching for…

  • Experience within relevant ad platforms such as Meta, Reddit, Google Ads or equivalent.

  • General experience managing advertising budgets and digital marketing campaigns, preferably within the Games industry.

  • A good understanding of ad creative and copy.

  • Data-driven with analytical skills and experience with UTM tagging

  • Experience with working in a cross-functional setting.

  • Interest in the Games industry.

  • Understanding of Steam as a platform is a big plus.

  • On a personal level, you are T-shaped in the sense that while you have specific expertise (Paid Media/Online Advertising), your interest in the gaming space goes beyond that, and you do not mind contributing to other parts of the publishing process. No task is too small and you describe yourself as a person who likes to roll up your sleeves and dig in.

    Your team

    The New Games Team and the Paradox Arc publishing label works more like a startup than other parts of the Paradox organization. Our mission is to find the next big thing for Paradox. That means a lot of experimenting and working with fewer resources than you might be used to.

    We value the ability to execute because our success depends on it. We value pace over process. You need to be able to work fast and think on your feet. We put a lot of focus on games, and try to limit everything that is stealing focus from games.

    We have high expectations on both behavior and results, and we try to keep each other to a high standard every single day.

    If you think this environment sounds like something for you, we promise a fun, challenging and open workplace where you are valued for who you are and what you bring to the table.

    Practical information

    Scope: Full-time position ideally starting in December/January 2023/24.

    Reports to: Head of Paradox Arc

    Location: Stockholm, Sweden

    We do not offer any relocation assistance for this position.

    Some of our benefits include:

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