CRM & Email Marketing Specialist

Company Description

Are You Looking For a Fun Place to Work? Join The Game!

Leader in the development and publishing of games, Gameloft® has established itself as a pioneer in the industry, creating innovative gaming experiences for over 20 years. Gameloft creates games for all digital platforms, from mobile to cross-platform titles for PC and consoles. Gameloft operates its own established franchises such as Asphalt®, Dragon Mania Legends, Modern Combat and Dungeon Hunter and also partners with major rights holders including LEGO®, Universal, Illumination Entertainment, Hasbro®, Fox Digital Entertainment, Mattel®, Lamborghini®, and Ferrari®. Gameloft distributes its games in over 100 countries and employs 3,400 people worldwide. Every month, 55 million unique users can be reached by advertisers in Gameloft games with Gameloft for brands, a leading B2B offering dedicated to brands and agencies. Gameloft is a Vivendi company.

Job Description

Developing, implementing and managing retention marketing tactics to deliver increased purchase frequency and value to meet business objectives.

Analyzing data from retention marketing campaigns and reporting performance insights to recommend improvements.

Supporting optimization of email and automated communication flows, developing new flows to make the best use of insights in timing, targeting and content.

Building and managing campaigns with messaging to customers or clients customized according to life-cycle stage and engagement level.

Developing creative briefs and assigning them to designers and copywriters to create high-quality, effective creative assets.

Assisting and advising on personalized targeting and content when required.

Leading and analyzing A/B testing to optimize engagement.

Creating, communicating, and delivering an email marketing growth plan covering new campaigns and optimizing existing ones.

Working closely with other members of the marketing and game team to ensure new emails and content align with the overall marketing contact strategy.

Ensuring all email marketing communications are concise, relevant, customer-focused, solution-based and follow company best practices and branding.

Ensuring all email marketing communications are GDPR compliant and adhere to best practices.

Working with the design team to develop engaging creative assets for email templates.

Building email templates using HTML and native email marketing platform tools.

Setting up, reviewing and proofing email campaigns using the email marketing platform.

Providing timely analysis of campaign performance, highlighting areas of opportunity to improve key performance metrics.

Qualifications

Candidate must possess at least a Bachelor's Degree in Marketing, Communications, or equivalent certification.

Proven experience in working in a fast-paced & international environment. Excellent English (written & spoken).

Excellent communication skills with a positive, solutions-focused mindset.

Minimum 2-3 years' experience with an email marketing platform and campaign management tool.

Working understanding of HTML/CSS.

Proven track record of successful email campaigns, A/B testing.

Proficiency at analyzing customer and campaign data and converting it into insights and action plans.

Excellent presentation and communication skills, both written and verbal.

Ability to work effectively under pressure and respond dynamically to change.

You'll have a strong track record of using Google Analytics.

Proactive, self-starter and a team player, confident working in collaboration with various stakeholders.

Confidence using email and marketing automation ESP platforms (Act-on is a big plus), on-site personalisation

You'll be analytical and have a process-oriented mindset with strong attention to detail.

You'll also have strong Excel skills to interpret data insights and report back to the business.

Additional Information

Work Location and Hour:

Work location: 26 Ung Van Khiem, Binh Thanh, HCMC (hybrid working model).

Work hours: 08:30 A.M - 06:00 P.M, Monday - Friday.

Why Join Gameloft?

You want to work in an exceptional industry and create games downloaded more than 1 billion times per year.

You want to be part of a talented and supportive team of pioneers who have a passion for creating video games.

You want to contribute to a vibrant and dynamic atmosphere.

You want to join a global company and meet great people around the world.

You will work on a permanent contract with competitive remuneration and benefits package.

You are looking for a fun place to work in the heart of the city.

What We Offer:

An attractive monthly salary alongside Tet and other performance bonuses.

100% coverage of mandatory insurance (SI, HI, UI) and extra healthcare insurance.

Various training packages, including internal training, sponsorship training, and e-learning (i-learn, Udemy,...).

12 days of paid annual leave, 5 days of paid sick leave, 12 days of paid holiday leave (including 1 day for Christmas),...

Hybrid working model.

A monthly allowance to cover electricity and Internet bills.

A range of policies of support employees physically, mentally and emotionally while working from home.

A dynamic workplace environment, with over 18 nationalities, where hundreds of world-renowned game titles were born.

Opportunities to train with experts and develop yourselves.

An open-space office, a cafeteria, a terrace and a Gaming Area.

Other benefits from one of the best employers in Vietnam.

How to apply:

Send your CV and portfolio (if any) to: sai- [email protected], titled: PositionYour Full Name or apply here via SmartRecruiters.

Due to the high number of applicants, we regret to inform you that only shortlisted candidates will be notified. Thank you for your understanding!

Want to know more? Visit our websites:

Saigon Studio website

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