Riot Games was established in 2006 by entrepreneurial gamers who believe that
player-focused game development can result in great games. In 2009, Riot
released its debut title League of Legends to critical and player acclaim.
As the most played PC game in the world, over 100 million play every month.
Players form the foundation of our community and it's for them that we
continue to evolve and improve the League of Legends experience.
We're looking for humble but ambitious, razor-sharp professionals who can
teach us a thing or two. We promise to return the favor. Like us, you take
play seriously; you're passionate about games. We embrace those who see things
differently, aren't afraid to experiment, and who have a healthy disregard for
constraints.
That's where you come in.
As a Channel Strategist , Mobile , you will lead projects that harness
Riot's publishing efforts to engage players across APAC, steered by a deep
understanding and appreciation of the mobile gaming space.
This role will report to the Head of Communications & Channels, APAC. The
position is based in the Singapore hub. As a Singapore Rioter, you'll join an
internationally and culturally diverse team of professionals that share our
obsession with player experience. The Singapore hub team oversees the APAC
region: Singapore, Thailand, Philippines, Indonesia, Malaysia, Vietnam,
Taiwan, Japan and India.
You'll be working closely with the Marketing Lead for Mobile, in-market
Country teams, Creative Services, Partner Publishing, Esports, Commercial
Partnerships as well as other stakeholders across the company on the best way
to promote and publish mobile games to serve the needs of APAC players.
Responsibilities:
Develop, own, and implement channel campaign strategies and tactics
specially geared towards the mobile gaming audience, in collaboration with
hub and local marketing teams, publishing partner teams, and third‐party
agencies/vendors
Ensure that regionally-developed channel campaign assets are of the
highest standard and representative of a player‐focused approach that fit
our mobile IPs and brands
Project manage channel work streams and guide campaign tactics
Establish and use channel KPIs to measure and consistently help to improve
campaign performance
Incorporate global channel objectives and best practices into the APAC
regional strategy
Remain abreast of mobile player sentiment and relevant social platform
developments, to better inform our content strategy to engage mobile
players
Be an expert on APAC mobile game audiences, serving as the regional
representative of communications for the mobile game category with
central, regional, and local teams.
Required Qualifications:
Well‐honed subject matter expert with at least 5 years of experience in
Marketing, Communications, and/or Content and Social
Exceptional written and verbal English language skills with demonstrated,
persuasive internal and external (including influencer and player-
facing) communication abilities
Strong presentation and organizational skills, to capture and cascade
information that provides values to internal and external stakeholders
In‐depth knowledge about APAC mobile gamers and habits. Experience in the
mobile gaming or mobile app industry is a must
Ability to think and contribute broadly across a number of marketing
communications sub‐disciplines and functions, with the ability to deep
dive into a key discipline or two
Ability to develop big picture, long-term communication strategies, yet
remaining unafraid to get one's hands dirty with executional excellence
and attention to detail
Passion in Gaming: You're a gamer with deep passion for mobile titles and
you use your gaming experience to connect with and represent players as a
gamer yourself; as a gamer who loves the craft of Marketing and
Communications, you'll stay on top of what is happening across all
platforms, and are eager to analyze industry campaigns
Desired Qualifications:
Experience working on the launch of multiple games on a variety of
platforms, including an understanding of publishing and submissions
requirements, such as localization, content management and age ratings
Experience working across Chinese-speaking territories such as Taiwan and
Hong Kong.
Don't forget to include a resume and cover letter. We receive a lot of
applications, but we'll notice a fun, well-written intro that shows us you
take play seriously.
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