Apex Franchise Director
Multiple Locations: Singapore • Shanghai, China • Seoul, South Korea
Requisition Number: 178989
Can this position be remote?: No
We are a global team of creators, storytellers, technologists, experience
originators, innovators and so much more. We believe amazing games and
experiences start with teams as diverse as the players and communities we
serve. At Electronic Arts, the only limit is your imagination.
Your Mission
As the Director of Growth Strategy - APEX Franchise ; you wake up
every day thinking about the growth of this important franchise in the region.
Reporting to the Snr Director of Franchise you will understand the APEX
Franchise, markets, and player communities. You will lead a team and guide the
APEX Asia Market franchise strategy and marketing implementation. Representing
the voice of the APEX franchise at the regional level, both internally and
with external partners creating growth and delivering understanding between
studio, commercial and marketing.
You are the head of the APEX franchise in the Asia and Emerging Markets
region, and main partner for all departments. You are responsible and
accountable for all the Asia APEX franchise strategy, revenue, and regional
go-to market planning and strategic agreement. This includes our market and
player strategy, go-to-market campaign planning, operating plans, resource,
and budget prioritisation, and return on investment efforts. You are working
across a matrixed organisation of local teams and global teams, focusing on
maximising both the short- and long-term opportunities for a franchise in an
extremely diverse and dynamic growth region.
Macro Goals:
Responsible for the success and achieving the APEX goals across Asia and
Emerging Markets.
Main partner for all departments, creating growth and delivering
understanding between Studio live ops, commercial and marketing.
You are responsible and accountable for all the Asia Franchise Strategy,
revenue, and regional go-to market planning and strategic agreement.
Responsibilities
Assume a leadership role in promoting understanding and accountability to
results throughout the company including studio, brand, creative
development, integrated communications, media, esports, insights,
commercial, and finance.
Oversee all strategic and operational aspects of the business across local
teams for agreement and consistency.
Partner and collaborate with local, studio & central brand teams to
develop the franchise strategy, define positioning for local markets,
setting local publishing goals and plans, applying publishing frameworks
and aligning headcount with the needs of the franchises.
Guide teams to set clear goals to achieve player acquisition, engagement,
and revenue growth across Asia, ensuring all important partners are
connected and operating under aligned OKR's.
Shape the Asia hyper-culturalization strategy for our franchises, ensuring
our games and experiences are represented with local accuracy in market
and with our players.
Partner with commercial teams to agree on forecasting and help develop
local market commercial plans partnering with important partners to bring
to execution.
Partner with marketing teams to agree on Go-to-market strategies that
align to player insights and market dynamics.
Partner with Analytics teams to distil large volumes of consumer research,
intel and market trends into tangible insights that can be used to improve
the local player experience and inform strategies for brand performance
and activation.
Create a team culture that encourages employees to test new ways to reach
and engage players and fans.
Develop meaningful relationships with important agencies, brands, partners
in the region.
Qualifications
10+ years in Publishing, product management or similar experience with a
commerce focus from gaming (console, PC, or mobile); entertainment;
technology; or consumer products.
Experience working with development studios on the creation of hyper
localised content roadmap and building the associated brand marketing
plans, marketing campaigns, and the development of creative materials to
match.
Experience using insights and data to create strategy, analyse market
opportunities and trends.
Galvanise and collaborate with a variety of partners across a matrixed
organisation, leading through inspiration and partnership across diverse
teams, will be essential to success in this role.
Passionate about games and gaming communities. Experience with the latest
gaming systems, industry trends and experience in the Asia game market.
Proficiency in narrative building with the ability to create compelling
presentations for many audiences.
Veteran leading global launch campaigns at the local scale
Understand how to interpret data and indicators and turn analytical
insight into applicable plans.
About Electronic Arts
Everything we do is designed to inspire the world to play. Through our
cutting-edge games, innovative services, and powerful technologies, we bring
worlds with infinite possibilities to millions of players and fans around the
globe.
We're looking for collaborative and inclusive people with diverse perspectives
who will enrich our culture and challenge us. We take a holistic approach with
our benefits program, focusing on physical, emotional, financial, career, and
community wellness to support our people through every chapter of life. We
provide comprehensive benefit packages and support for a balanced life with
paid time off and new parent leave, plus free games and so much more. Our goal
is to provide a safe and respectful workplace that empowers you to thrive in
both work and life.
Electronic Arts is an equal opportunity employer. All employment decisions are
made without regard to race, color, national origin, ancestry, sex, gender,
gender identity or expression, sexual orientation, age, genetic information,
religion, disability, medical condition, pregnancy, marital status, family
status, veteran status, or any other characteristic protected by law. We will
also consider employment qualified applicants with criminal records in
accordance with applicable law. EA also makes workplace accommodations for
qualified individuals with disabilities as required by applicable law.
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